PRODUCT: eTceTera SPRING TRAINING '17
Since the dawn of eTc Tacoma we have always touched/flipped baseball, Tacoma, Yankees, Rainiers, Cardinals, Mariners, it's in our DNA. In terms of logo creation and heritage baseball has been in the heart of eTceTera. The experience of working Summer's at the Rainier's arena, playing baseball as kids in youth leagues and pining over the creme of the crop Cooperstown Classic Mitchell and Ness baseball pullover style jerseys in wool and with premium tackle twill applique attached. That was really the dawn of our obsession with all things sports logo related. Mitchell and Ness took us all the way back in time and, in hindsight, sort of sparked the research bug that would grow roots within us and help be a catalyst for our streetwear obsession early on.
Due to our design origins it is a staple in the eTceTera brand offering to embed our Spring Training collections into our heritage. In our first year we released the "E" compass hat as a platform for our fan base that are baseball enthusiasts or frequent Safeco visitors to be able to rep along the masses. One year later, after success and request, we released our second installment a vintage version of the collegiate block letter "T". This Saturday we take the campaign further with the release of our '17 Spring Training collection. The concept, like most things eTceTera, is about collecting certain pieces from each collection that tie into each other down the road. If you were Club907 early enough to get your hands on the "E" compass you have the chance to connect the collections by copping the "T" compass windbreaker 5/6/17. What do you think comes next??
Spring Training '17 also comes with a few extras. We put the CLUB907 crest on a sticker a year and half ago that we still get pressed for on occasion. It is now available on a navy and heather grey T shirt. The "T" compass is featured on our newest outerwear piece - the early evening windbreaker, it's lightweight, with mesh lining, hidden zipper placket and mock neck for the stinging PNW wind that is present even on the sunniest day in the Northwest. We capped off the collection with a design we have long time admired, we call it the Spring Training stamp snap, replacing what was once a baseball on the six point star into a colorless apple. It's one of our better flips and was a pleasure to have to the help of Couver Co. designer Awol_Jay around to help us bring it to life.
Sidenote: Throwbacks Northwest released their version of the stamp logo snap prior to our release - they did not rip us and we did not rip them. We both did our flip for the culture and growth of local presence at mass sporting events. This is the type of shit we WANT to see - more independent brands building the relevance of repping where you're from. Good shit TBNW!!