VISUAL: EGO SLAVE x DONORMAAL

 DoNormaal is the unicorn of Seattle's music scene. 

Cutting edge and mysteriously magical, her whole being holds a certain swagger that screams out:

"I don't give one fuck!"

She doesn't just dance to the beat of her own drum, she actually is that drum. And that's what we love about her. 

It's been nearly a year since the release of her latest project, Third Daughter, a generous, 19 track serving of raw, transparent honesty, spanning a variety of topics.

Recently, she released a visual for my favorite song on the album, Ego Slave. I fell in love with this song at first listen. The production, provided by Luna God is both catchy, unique, and funky, much like Donormaal herself. The lyrics resonated with me. They are personal yet highly relatable, especially my absolute favorite line:

"I'm not kidding, I think everybody hates me now. I love everybody still deep down. I think I'm projecting a little right now. Okay, I'll show you what it's like, pipe down. No dying, but you kinda wish you would sometimes..."

She lays her insecurities out on the bridge quite beautifully, and though they may not be in order, they surely are real.

Donormaal's latest visual, brilliantly directed by Noah Zoltan Sofian, follows her on what seems to be a basic errand- going to the grocery store to pick up some pasta sauce for her mom. It seems simple enough, right?

Wrong.

 

 Donormaal announces an upcoming appearance at Bumbershoot this Summer. Graphic by   @feministfatal.

Donormaal announces an upcoming appearance at Bumbershoot this Summer. Graphic by  @feministfatal.

A trip to the local Red Apple turns into a trip within itself when a trio of colorful flesh eating creatures makes it their goal to... Steal the pasta sauce? End Donormaal? Though their intention is not entirely clear, it is clear that the chase is on.

Running through sunlit Seattle streets, she tries to complete her saucy mission, jumping over various obstacles along the way with a cast of characters who look somewhat familiar...

Ultimately, she is successful. Or is she?

 

Ego Slave (song & visual) is just as creative and bold as Donormaal and I love it. I wouldn't expect anything less. She was one of the first Seattle artists that I got into and I will always, always keep up with her music.

She is the unicorn of Seattle's music scene.

And if you don't believe in unicorns, I feel sorry for you. You're missing out.

Whether you do or not, press play below. Because this one is surely kicking.

-A/A