eTceTera x CHRLE.

It’s not easy to tell but both brands, Chrle. and eTceTera have been a support system of network and years of friendship watching each other develop during multiple phases of personal life and career growth. From our perspective we’ve seen a young artist turn into a shopkeeper for one of the rarest stores to ever exist on the West Coast, impressively assist in art direction at the highest level and launch his eponymous label that is paced, particular and pristine in style and brand imagery. Truth be told we have been working on this collection for the better part of the year. But the concept and the reasoning behind our collaborative effort remains the same; it’s important to both brands to show the bridge exists. Sharing our audiences or at the very least making them aware of the other is important because we also understand the blend of both aesthetics in a singular closet. The collection’s items range from soft and delicate to heavyweight and sturdy. Parts of the campaign were shot in So-Cal produced by the @Chrle.losangeles team and brand ambassadors. Shout out our brother another bridge @davidrivera4 for all his consistent construction, bruh really makes it work for us all. This collab drops on December 5th with our Winter 2020 collection both online and in-store. Supply limited.