RULE THE REGION!! It was a slogan of ours the first year or so. It’s still is a slogan actually but it’s not a tag line we use openly with the public. For the most part it’s a mantra. As we continue to recite it to ourselves we keep in mind that it means showing representation for more than just Tacoma and Seattle.
Read MoreA very cool and consistent observation we have made in our 6 years doing business within and with Tacoma is the loyalty to the soil even when living abroad. It’s not a secret that Tacomans use military and many other vessels to see a world outside of the 253. Respect to all those who have taken that leap of faith. Mad respect to all those that did it and brought it back home.
Read MoreThe goal here is to really capture a moment. This scene is one that had played in our heads on repeat for three decades. It’s a scene we would show someone from Australia or Austin, TX in order to paint the picture of good times in Tacoma.
Read MoreThere was a point in this year when reality released itself from how we perceive it. That alternate plain felt much like something we had seen before but far from deja-vu. This was something of our own creation somehow. It felt cinematic; were we in our own worst nightmare?? Contagion?? 12 Monkeys?? Son of Men??
Read MoreEvery person that has had the privilege of a sneak peek has been taken aback. It’s been exciting to watch the reactions. Right now prior to release this feels like the best one we’ve done yet!! Not only are we giving you all the weather capable features now we’ve added reflective for our night joggers/bicyclist or our personal favorite amazing for women who need protection from this crazy world.
Read MoreOld English is a classic aesthetic in our sector of the fashion industry. Hell some brands have made their entire name off releasing Old English at the right time or in the right way.
Read MoreTruth be told we have been working on this collection for the better part of the year. But the concept and the reasoning behind our collaborative effort remains the same; it’s important to both brands to show the bridge exists. Sharing our audiences or at the very least making them aware of the other is important because we also understand the blend of both aesthetics in a singular closet.
Read MoreWe love fleece!! One reason is the climate in the NW calls for it more often than not but also it’s the touch. It may all circle back to the weather actually but the touch of fleece before the wind attempts to knock you over is a feeling that we have come to cherish daily.
Read MoreTurkey Day T. There were times at the top of this year that we felt as though we needed to re-think our entire business structure. We are a community focused menswear brand and boutique that engages and creates awareness about the community through events. Our most consistent event being our open mic, it’s an event that we have seen create friendships and working relationships year after year for close to 6 years.
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