MUSIC: MISSIN x KING LEEZ // BENZ x BBE
Visuals. That is the one word most rap artist seem miss in the rapper's manual or fail to take seriously. I don't know how - visuals to me are how you sell the brand. Nowadays it's not about making million dollar videos - Diddy and the Bad Boy family already lived that life when it was All About the Benjamins' baby. The landscape has changed so much you can make a fire video straight from your phone with proper post production as long as it's conceptualized well or a true respresentation of said artist lifestyle. Of course there are exceptions to every rule - "the fake it til you make it" wave has worked for several currently famous faces.
King Leez took the conceptual route and hit the nail on the head, and there's nothing better than an aerial forest shot. But from start to finish Leez shines - the abandoned building in forest, the kids in costume, the pans and props all place. Then there are the bars - present - "Local pioneers is not enough// Man we global bitch//" as well as the swagger it takes to exude the passion genuinely through the screen to the viewer. The Wall of Death performance scene may be what sold me - the storyboarded vision come to life is what captivated me.
On the other end of the spectrum (BBE) Boiler Boyz Ent. is lethal behind the iPhone. It makes me smile ear to ear. The feeling is reminiscent of watching the oldest Chief Keef videos and older Rick Ross videos all of which were hand held shot videos with a "one-take" aesthetic although there ia plently of production. BBE adopts and conquers the style in their new video featuring Buje and Ghoul. The visual was co-shot by Ghoul and Buje and edited by Buje. The steady cam effect works well it's very Goth vibes and the rest is all in the performance; it's quite entertaining. Much like BBE videos in the past everything is filmed after night fall and in the most random locations imaginable. Their blind eye location scouting may be my favorite part of the BBE visual experience.