VIDEO: THE CODE X CLEMM RISHAD
It has been a while since Clemm Rishad has released anything for himself. But not long ago we saw some movement of his IG that hinted towards what has happened here - the release of a new visual. The "The Code" audio track has been sitting in waiting for this follow up media on YouTube for two month. The visual seems to be conceptual and addresses giving the code of conduct to the youth and the need to instill those values the earlier the better. The cinematic value is present with simple and effective post production (the coded opaque serial numbers) and even tangible effects on set to help curate the mood (colored smoke bombs). Clemm could be on his way to starting a promotional run or this could have been in the vault waiting for the moment that felt right. Either way he's here.