PRODUCT: RHODIE T [SUMMER ‘18]
Summer ‘18 is the official release of our Rhodie T-shirt. This isn’t our first time using the state (WA) flower, a Rhododendron, as a design theme. A in-store only “Urban Gorillas” T dropped last year in yellow and black but in to fair it was detail that you needed to know was there to see. The older T features Ivan’s silhouette in black holding a colored Rhododendron with both hands. Spring in our region means Rhododendrons are blooming and adding color to front and back yards everywhere. The timing felt right for release. Our favorite part of the Rhodie graphic, outside of the bursting pink flower heads that looks good on any color, is the unique shape. It sits over our fine lined font like a vintage brooch to a sturdy lapel.