UMI'SCORNER: OPENING NIGHT 2/28

What is Umi’s Corner??

Umi’s Corner is me Umi working with my friends  and others to feature their brands and make sure Tacoma is aware and ahead. By doing this it’s helping good people in other places learn more about how we move in the T. FIRE gear from elsewhere is what I can guarantee. Umi’s Corner will always have the rare heat . Some of them will be like this first one - @H33M was down to build out a few high quality pieces with me specifically for Umi’sCorner (they’re the real MVPs). With others I’m either asking them to make a couple dreams pieces of their own come to life or send the kid a linesheet when I tap in. So let’s see how far we can push this let’s see what comes from it. Per usual I need your energy so there will always be a opening party  the night before an installment of Umi’s Corner opens with new merch!!

SOUNDS BY: ARAMIS

Why Umi’s Corner??

When we first opened this retail space it was all about filling the void of a youth-centric boutique, then teaching Tacoma about the industry we love, how it works and what’s so “cool” about it. Our initial goal was to do that using “other brands” (brands from elsewhere in the world usually major cities (LA/NY) so you wouldn’t have to purchase them online - good brands not hype). It worked to a point, but our passion for private label reignited once we could smell demand - totally unexpected. That left “other brands” in the dust as we began the transition into a flagship throughout the latter half of year 3. But most of the “other brand” owners are my friends and/or people I admire for a variety of reasons. It was sickening getting linesheets and explaining to close personals that we were not going to be carrying them anymore or not bringing them on like I planned. It was then I vowed to work with my homies again, as soon as we got over the 5 year hump. A few of them I told straight up, “I will get you bac in Tacoma”. That’s always been important to me - Tacoma having “it” and the best of the rare. So I’ve had that same knot in my stomach for two years. Until late this January I was able to connect with my guys at @h33m and they were all for it.