The goal here is to really capture a moment. This scene is one that had played in our heads on repeat for three decades. It’s a scene we would show someone from Australia or Austin, TX in order to paint the picture of good times in Tacoma.
Read MoreThere was a point in this year when reality released itself from how we perceive it. That alternate plain felt much like something we had seen before but far from deja-vu. This was something of our own creation somehow. It felt cinematic; were we in our own worst nightmare?? Contagion?? 12 Monkeys?? Son of Men??
Read MoreEvery person that has had the privilege of a sneak peek has been taken aback. It’s been exciting to watch the reactions. Right now prior to release this feels like the best one we’ve done yet!! Not only are we giving you all the weather capable features now we’ve added reflective for our night joggers/bicyclist or our personal favorite amazing for women who need protection from this crazy world.
Read MoreOld English is a classic aesthetic in our sector of the fashion industry. Hell some brands have made their entire name off releasing Old English at the right time or in the right way.
Read MoreTruth be told we have been working on this collection for the better part of the year. But the concept and the reasoning behind our collaborative effort remains the same; it’s important to both brands to show the bridge exists. Sharing our audiences or at the very least making them aware of the other is important because we also understand the blend of both aesthetics in a singular closet.
Read MoreWe love fleece!! One reason is the climate in the NW calls for it more often than not but also it’s the touch. It may all circle back to the weather actually but the touch of fleece before the wind attempts to knock you over is a feeling that we have come to cherish daily.
Read MoreTurkey Day T. There were times at the top of this year that we felt as though we needed to re-think our entire business structure. We are a community focused menswear brand and boutique that engages and creates awareness about the community through events. Our most consistent event being our open mic, it’s an event that we have seen create friendships and working relationships year after year for close to 6 years.
Read MoreSomething we rarely speak on is what we do for the young minds that make it over the hurdle to work with us. It’s not really necessary due to our actions. We help in whatever way they need it once they’ve been walked through the portal. Sometimes it’s counseling, sometimes it’s business consulting and other times it can be financial support. These are services we offer on the side as well when it’s the right company. Austin is someone we open the vault for anytime he asks and after watching his passion behind the design and shape of redzone products it influenced us enough to make him a key. The story of the two brands collaborating comes from patience. Austin made us a fan of his work. Then we asked for first anniversary collab this capsule is history.
Read MoreThis isn’t our second knife. This is our first actually. Shout out to the PNW for making this a very early everyday accessory. You can’t imagine the amount of times a good knife can come in handy. We mention this being our first knife because if you’re a 907 head you might already own a blade from the eTceTera camp. But that blade is attached to a multi-tool and thus can not fall under the knife category. It’s important to us you know the proper terminology and usage. It should help with your decision making; this could be an item you need. What we care most about is how you handle yourself with the knife not the knife itself. Be safe and respectful and most of all smart.
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