Q held up his end of the bargain - he said 1K plays on Sleepy Honcho and we were in for new material. I - much like everyone else I'm sure, thought we were getting a new mp3 via their Soundcloud but one of the more impressive pieces of :30's playbook is their ability to be versatile due to Phx, his camera work and post production. In this latest visual Keon kicks more of his life bars and strolls down Pine St in the dark and on a mission. Great direction from Phx as well conceptually - the more and more :30 releases videos the more the look is becoming its own aesthetic and well rounded. The more plays the more material - we'll be our part, about to throw this on the HDTV one time. 

Umi Wagoner1 Comment