PRODUCT: STATE OF BLISS - AVALANCHE L/S
I'll never stop repeating this, finding a new brand is the best. It's the ethos to streetwear and rarewear alike, it's about the journey like anything else worth finding or finding out. You get 20 wack submissions all for the feeling of finding one brand that makes you smirk immediately and gives you the ability see a future for the product, it has to be something genuine and not too "right now". With all the fines lines you have to careful crossing (no pun intended) it can take a while. But right away meeting Namgyal I knew he was student of the industry and nerd for the game - plus his narrative was all about investing in himself in one way or another. He's ready to put in the time it takes to put out ONE piece just ONE concept he truly believes in at a time and that is admiral and inspiration to know there are some souls still out here taking all the traditional steps. Brick by brick building a brand. Although we all know you have to get it how you live it. My recommendation is that you be a part of the beginning and cop up now - by the time this kid is out of college it may not be so easy.
But here's what the man himself had to say:
"80% of the design was first sketched out by our friend Vivian! Funny thing is I gave her the idea to create the globe shape from a previous drawing that I had sketched up. The theme that I wanted for this design was the outdoors, nothing beats the snowy mountains of the Pacific Northwest. We were fortunate enough to come in contact with Kevin Wong who created a vector of the design and added "STATE OF BLISS" at the bottom. A couple mockups later we landed with the final rendition of the “Avalanche” design and couldn’t be more pleased with it. We had the design screen printed on the upper left chest of a navy and black coach jacket as well a print of our logo “SOB” on the back neck of the coach jackets. In addition to the “Avalanche” design, Kevin designed the “PNW” mountain hit from scratch which was placed on a black and athletic heather long sleeve. We decided to reuse this design because of the positive feedback we received from the coach jacket, so we knew people were going to go berserk for the long sleeves. "
Like a young and intelligent business man should he also is putting out feelers for aspiring designers with a relatable aesthetic:
If you’re reading this with a background in graphic design and can work with deadlines, send us your portfolio to firstname.lastname@example.org