PRODUCT: CONVICT SEASON EXPLAINED: eTceTera SPRING'16
Spring '16 Convict Season has arrived. The ideas behind this collection stem from our understanding of the condition our "more perfect union" is in currently. The youth are desensitized, the adults are over sensitized and the worry is more present then ever in the eyes of everyone. The old model has changed and that comes with a lot of altered opinions - our parents certainly saw things developing a different way then they panned out. This season is our interpretation of how it's panning out right in front of us and is an inkling into what we expect to come. It is also us spitting back at the white collar community that has frowned their brow so heavily while looking down on us, only to land on the same level - potential convict.
Yes, the message is some what political we won't stray away from that perspective of things but let us not forget that streetwear is a game of satire and wit. Poking fun is all the fun and pop culture references are the spice of life when speaking to the heartbeat of any grassroots consumer or brand. If eTceTera is a polygon this is one form of our many shapes and sides. The message is,
"We see how you see us - and we view you in the same light"