PRODUCT: THE HUNDREDS "WILDFIRE" RELEASE
After a couple of years finding and doing what works any progressive company enjoys a renaissance moment of re-invention. This progression stems from newfound interests as room for improvement increases more and more with each passing release, collection, showcase or premier. You want to do better basically. Wildfire is that for Bobby and Ben. They have worked and worked to reach the heritage position that, I hope, most brand owners are actively pursuing each day. Being a heritage brand means one thing to me, you never have to or should stop doing what made you great, instead you segment that product by identifying it as a staple and you re-brand within your brand to create new space for new customers to become involved in the maturation of the lifestyle you've built. The Wildfire flag is that for RSWD and the rest of The Hundreds. It's a beacon using the company colors founded by long time logo Adam Bomb that is to be waved by the brand loyalist who understands the best part of reading any great story is getting to the next chapter. This flag is the next chapter and so for retailers like ourselves at 907 we want to usher in that spirit of heritage and evolution.
Club907 is currently one of the few stockist along the West Coast to carry this first collection of Wildfire branded products - these items are only available in-store.