VIDEO: the red devil

One of the biggest pleasures that you have in life is watching other talented humans hone their skills. It's a special process that happens very gradually. One day they are showing you their new flip - trick or clip and the next they are getting shoes shipped to them from Lakai and Adidas. You see them less and less but every time you run into them they have outdone themselves and catapulted to a new level of excellence. Nak-el Smith and Kevin Bradley are two young souls that matured right before my eyes and seized their chance to live a life doing what they do best - skating. With the help of Supreme, their own unique fashion sense, personalities and courage to further their skills in a physically demanding sport, that has taken it's industry to extraordinary new heights fiscally within the last decade, they are at the fore being cult fan favorites for huge companies such as Adidas, Nike and cult brands like Supreme and Fucking Awesome. Skateboarders and skateboard companies have become internationally influential in pop culture, fashion and music. 

Supreme has always sponsored the coolest skate personalities but their new team is a group of kids that basically grew up in the LA Supreme bowl and/or in the New York and LA retail culture. They understand the hype more than anyone and treat it like it has little effect on the world around them. It's refreshing to see the youth so immersed in a culture that still holds its heritage and a traditional route to success that each skater must face in order be considered a pro no matter how popular on social media. The Supreme skate video 'Cherry' that released midway through 2014 was an unveiling party for most the young ones. Sean Pablo, Sage, Tyshawn even the little homie Lucian caught a few seconds on cam. But this new mini feature cleverly compiles several clips and you get to see the skate or die lifestyle up close and person and how the founding elements behind that mindset still apply to the more modern and spotlighted version of Supreme and skate.


Perris WrightComment